Thursday, August 12, 2010

Marketing is Service

Square 2 Marketing wrote a great entry about how Service is the Marketing when it comes to word of mouth advertising.

Many times companies tend to talk way too much about how great they are that they forget to perform where it matters most. Mike Lieberman said that CollisionMax called him to let him know his car, which was in the shop for body work, was out of repair, being painted and would be ready a few days earlier than expected.

Watch this video and see how customer service is normally performed the old way.

Tuesday, April 27, 2010

Drivers Forget to Sleep

Sleep is not voluntary, so if you are drowsy you can fall asleep without knowing it.  During a "microsleep" of a few seconds, a car travel 100 yards — plenty of time to place yourself, your passengers and your vehicle in harm's way.

Symptoms of fatigue often include slow reaction times, drifting between lanes, sore or tired eyes, poor concentration, blurred vision, impatience and constant yawning.  In many cases, drivers do not remember the last few miles of the trip. 

The obvious solution is to get enough sleep the night before trip.  But stress, pressure and anxiety fatigue many drivers BEFORE they get behind the wheel.  Caffeinated beverages such as coffee and colas are no substitute for sleep.  The caffeine may make you feel temporarily alert, but the effects last only a short time.

Auto Body & Glass Centers: Sleep-Related Road Crashes

Auto Body & Glass Centers: Sleep-Related Road Crashes

Sleep-Related Road Crashes

National Lampoon's film Vacation portrayed the Griswold family's madcap trek across the country to Wally World.  One particularly memorable scene depicted the entire family sleeping soundly and comfortably.  When the camera pans back we realize that they are asleep in a rapidly moving, out-of-control vehicle, and that Clark Griswold (Chevy Chase) is snoozing behind the wheel.

That scene got a lot of chuckles from audiences, but driver fatigue is no laughing matter.  Jim Tornetta from CollisionMax says, "Accidents involving driver fatigue are twice as likely to result in fatalities because a sleeping driver is unable to brake or swerve."

The National Highway Traffic Safety Administration estimates that there are 56,000 sleep-related road crashes annually in the USA, resulting in 40,000 injuries and 1,550 fatalities.  So how will you know if you are too tired to continue driving?  You probably won't.

See our next blog about sleep and fatigue.

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